From historical roots to an innovative future, the story of WillowWood has undergone remarkable changes. Over its century-long existence, The Ohio Willow Wood Company, founded by bilateral amputee William E. Arbogast, has evolved into an international leader in prosthetic manufacturing.

Our mission is to provide products that help people with limb loss live a full life. We see ourselves as leaders in the industry and strive to improve the quality of life for our users.

Welcome to the world of WillowWood - a company specializing in prosthetic manufacturing since 1907. Our video will tell the story of the company's journey from its historical roots to modern innovations and a new look.

During the rebranding process, we updated the company logo while preserving its historical value. The new logo combines symbolism of prosthetics and technology, reflecting our mission and commitment to innovation in this field. We also revised the design of our product packaging, adding elements of modern design that make our products more appealing to consumers.

​​​​​​​We are excited to introduce the updated WillowWood website with improved user experience! Now we have two versions of the site: one for mobile devices and another for desktops. The new UX/UI design makes our website more convenient and understandable for all our clients.

The rebranding was developed by DD.NYC Agency

The presentation case was developed by Pavel Kochetkov